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Wednesday, 14 March 2007 14:24
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Gay men and women are among the first to adopt new devices and online tools, making them an important demographic for online marketers. For the first time, Forrester Research, Inc. (Nasdaq: FORR) asked respondents to its annual Consumer Technographics(R) Benchmark Study of 60,000 households to indicate their sexual orientation. "Gays Are The Technology Early Adopters You Want" includes data on device adoption and online behavior by gay men and women, as well as recommendations on how to best market to this influential group.
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