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Gay and Lesbian Consumers More Likely to Follow Latest Styles and Trends
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Tuesday, 22 July 2008 14:04
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Gay and Lesbian Consumers
More Likely to Follow
Latest Styles and Trends
According to a new national survey conducted online by Harris Interactive(r), nearly half (48%) of gay and lesbian adults report they like to keep up with the latest styles and trends, compared to only 38 percent of heterosexual adults. This also seems to accelerate behaviors tracked by a similar survey in January 2007 when 38 percent of gay and lesbian adults reported they like to keep up with the latest styles and trends (compared to 32% of heterosexual adults).
Taking a look only at gay men in the sample, more than half (53%) report they like to keep up with the latest styles and trends, compared to fewer than one-third (30%) of heterosexual men. In January 2007, when the same question was posed, 39 percent of gay men reported that they keep up with the latest styles and trends, compared to 32 percent of heterosexual males.
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