There's a new gold rush in California, but the rush is to the altar. Gay and lesbian couples from any state can come to California to tie the knot. As a result, a growing number of businesses are saying "I do" to the same-sex marriage market, helping thousands of couples realize their dream weddings.

From a Macy's wedding registry ad featuring two men's wedding bands to an Indiana stationery store whose heterosexual owner uses the internet to reach the market, there are numerous styles and approaches to get the lesbian, gay, bisexual and transgender (LGBT) community interested in your products. But experts say there are some key strategies to consider when marketing to the LGBT community.

Read More...