Plans for a so-called "Straight Pride" in New York, promoted by a reggae music label, appear to have backfired.

The event, due to be held last weekend, was billed as "a chance for heterosexuals to gather together and proudly embrace their sexuality and celebrate reggae, dancehall and family in love and unity."

However, gay blogger Joe.My.God turned up at the advertised meeting point at 10am on Sunday to find he was the only one there.

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